At Pattern, we take the privacy and security of your personal information very seriously. This Privacy Policy explains how we collect, use, and disclose your information when using our platform. By using our platform, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy.

I. Information We Collect

In this section you can find general information about the categories of personal data we process about you. For your understanding, personal data is information that directly identifies you (such as your name or photo picture) or enables us to indirectly identify you (for example, on the basis of a user ID linked with the personal information in your profile).

We collect information from you when you register on our platform, place an order, or interact with our marketing campaigns. The information we collect may include your name, email address, phone number, location, order history, payment information, and social media activity.

1. Profile data (master data)

This includes your name, email address, password, telephone number, delivery addresses, interests, age.

2. Delivery data

This includes your name, delivery address, phone number, order details and order ID. If you are using our on-demand pandago rider service (“pandago”), this will also include the sender’s and recipient’s (if not yourself) names, pickup / delivery address and contact details. 

3. Order history data

This includes your order history, selected shops or restaurants (as the case may be), invoices, order ID, comments on orders, information on payment method, delivery address, successful orders and cancelled orders

4. Location data

This includes your address, postcode, city, country and your device’s longitude and latitude.

5. Device information and access data

This includes your device ID, device identification, operating system and corresponding version, time of access, configuration settings, and your IP address.

6. Customer care data

This includes your name, address, telephone number, email address, and your ID from any social media (if applicable).

7. Marketing contact and communications data

This includes your name, email address, telephone number, and device ID.

8. Payment data

This includes your payment method, and encrypted, pseudonymized credit card information

II. How We Use Your Information

We use the information we collect to provide you with a personalized experience on our platform. This includes processing your orders, sending you marketing communications, and improving our platform. You will find more detailed information on our processing activities for each information category below:

1. Profile data (master data)

This data is your master data, which we absolutely need for our services. Without an email address / telephone number and a password, you cannot create a profile. Together with your name, this is your master data. We need your age to ensure that you are not a minor. 

2. Delivery data

In accordance with the principle of data minimization, we only provide our riders, shops and restaurants (as the case may be) with the information that they need from you to prepare and  deliver your order and otherwise provide services requested to you.

3. Order history data

Each time you place an order, this information will be added to your profile. You can view all this information in your profile at any time. We will use this information to improve our services and optimize the platform for your interests.

4. Location data

We need these data to be able to deliver your orders (or enable the restaurant or shop you have ordered from to deliver it to you). We create the longitude and latitude automatically in order to be able to process your delivery address in our other linked systems, such as our Rider app, and to display your address to our riders or riders of restaurants.

5. Device information and access data

Each time you access our platform, this information is stored by us for technical reasons. We also use parts of this information to detect suspicious behaviour at an early stage and to protect our platform.

6. Customer care data

If you contact us, we collect this data because we need to know who we are talking to and what we have been talking about so that we can help you with your reason for contacting us. This also applies if you leave comments on social media on our fan pages. We do not combine this data with your profile data on our platform, but we can still identify you by your social media ID.

7. Marketing contact and communications data

If you would like to receive an email newsletter, an SMS or an in-app push notification from us, we need certain information to send you the messages. Instead of addressing you with “Hey You”, we find it more customer friendly to address you with your name. This category of personal data is also used by us to contact you, for example, if a product cannot be delivered and we want to offer you an alternative instead.

8. Payment data

We need this information to initiate your payments and assign them to the orders you have placed. We also need this data to store your payment information for future orders (if you give us your consent to do so).

When you visit or interact with one of our social media sites or its content, information such as the following may be collected and used to create Page Insights:

  • Viewing a page, or a post or video from a page
  • Following or unfollowing a page
  • Liking or unliking a page or post
  • Recommending a page in a post or comment
  • Commenting on, sharing or reacting to a page post (including the type of reaction)
  • Hiding a page’s post or reporting it as spam
  • Clicking a link to a page from another page on Facebook or from a website off Facebook
  • Hovering over a page’s name or profile picture to see a preview of the page’s content
  • Clicking on the website, phone number, Get Directions button or other button on a page
  • Whether you’re on a computer or mobile device while visiting or interacting with a page or its content


We process your personal data only in accordance with relevant data protection laws. We pay particular attention to the fact that all principles for the processing of personal data are taken into account. Therefore, we only process your data if this is lawful and you can reasonably expect it to be processed. 

In order to be able to offer you our services, the processing of your personal data is essential. You do provide us with some of this data proactively by entering them on your device. Other data we collect automatically when you are using our platforms. 


We process your personal data for the following purposes (“Purposes”):

Account Creation

When creating a customer account you will be asked to enter your master data. This is absolutely necessary, as we cannot create a customer profile without this data. Your email address and telephone number are particularly important, as we can use this information to identify you in our system the next time you want to log in again. Furthermore, we would like to ask you to choose your password carefully. Do not use the same password on multiple websites. Your password should also be at least 12 characters long, at least one lowercase letter, one uppercase letter, one special character (!?#,%& etc.) and one digit. 

Login to an existing account

If you already have an existing customer account, you will need to enter your email address and password to log in. If we detect irregularities during registration, such as entering the wrong password several times, we will take appropriate measures to prevent damage to you and us. 

Managing Your Profile

You can log in to your profile at any time and change your personal data, such as name, email address or telephone number. You can also view your previous orders.

Order Processing

Once you have successfully registered and decided to place your order, we will store this information in your profile and process it in further processes so that you can submit your order to us. When you submit your order, your personal data is transferred to our backend where it is transferred to other systems for further processing. 

Storing your cart for later

After you have logged in to your profile and made your selection, the products will be saved in your profile. If you accidentally close your browser or app, you can continue to the last point of your order. We store this data to provide you with a better ordering experience where you can conveniently continue your order with browsers or apps that are accidentally closed.

Delivering your order

Once you have successfully placed your order, a number of processes are running in the background to ensure that your order is delivered quickly. This includes sharing your order data with the restaurant preparing your meal or shops preparing your items (for pandamart) as well as with the rider delivering your order. 

Enabling calls from riders, restaurants or shops to check on your order. If a product of your choice is not available for delivery or our riders cannot reach you at the delivery address you provided, they have received instructions from us to call you so that the problem can be solved easily.  Both the restaurants as well as the riders have no claim whatsoever to your personal data and under no circumstances may they use it for their own purposes. If you should nevertheless be contacted by a restaurant, shop or rider without your prior consent, we ask you to report this to us by e-mail to

Saving your payment methods

In order to make the ordering process even more convenient for you, we offer to save your preferred payment method. This means that you do not have to enter your payment details again the next time you place an order. Your payment data will be stored securely and we’ll make sure it stays encrypted at all times. Restaurants and shops will never receive your payment data.

Fraud detection, prevention and security of our platform

In order to protect our customers and our platform from possible attacks, we continuously monitor the activities on our websites and mobile applications. To keep the platform secure and guarantee you a safe ordering experience, we use various technical measures to ensure that suspicious behavior patterns are detected at an early stage and prevented as early as possible. To achieve this goal, several software-based monitoring mechanisms run in parallel and prevent potential attackers from damaging our platform. 

The decision-making process is automated and could potentially have an impact on the use of your registered account on our platform. If any such decision leads to a negative result for you and you do not agree with the outcome, you can contact us at .  In this case, we will individually assess the circumstances of your case. All of our fraud detection and prevention algorithms are always open to human review. If you think that a mistake has been made we are happy to look into it and make corrections, if necessary. 

Direct Marketing

Newsletters and user surveys by email and/or text message

If you have consented to receiving marketing materials from us when signing up for our platform, we may occasionally send you by email, SMS or other text message regular offers of goods or services similar to those offered on our platform. We are constantly striving to improve our services. Your constructive feedback is very important to us. Therefore, our direct marketing newsletters might also include surveys where we ask for your honest feedback. So we will occasionally also send you customer surveys and ask you to give us your opinion.

If you did not consent to receiving marketing materials from us when registering your account, you will not receive any direct marketing emails. 

You are of course always free to opt out of such emails. In this case, we will store your contact details in a list of customers who have objected to receiving direct marketing, to make sure we can continuously comply with your objection.

You may withdraw your consent for us to send you all marketing materials by submitting your request via email to at any time, and we will endeavor to effect your request as soon as possible. Your withdrawal of consent for marketing purposes will not affect your ability to use our services provided on our website and app.

You may also unsubscribe to our marketing newsletter sent via emails by clicking on the “unsubscribe” button at the end of our emails.

Not only do the contents of our newsletters and surveys vary, but so do the technologies and criteria we use to design our newsletters and segment customer groups. For example, a group of customers may receive a special newsletter promoting special deals from restaurants where customers have ordered. Other newsletters may refer to specific products that relate to a particular flavor, such as sushi, Chinese cuisine or pizza. Please be also aware that we are recording, in a pseudonymous manner, key performance indicators to assess the effectiveness of our direct marketing campaigns. This includes aggregated information about the opening and click-through rate for our direct marketing messages.

This is a profiling process in which we automatically process your data. The specific customer segmentation will not have a legal effect on you, nor will it similarly significantly affect you. The only effect you will notice are interesting offers on our platforms, bespoke to your interests and meal preferences.

Nonetheless, if this automated decision-making leads to a negative result for you and you do not agree with this, you can contact us at . In this case, we will opt you out of customized newsletter communications and you will no longer receive any such messages going forward. 

 ATTENTION: As already mentioned, you are entitled to object to the use of your email address for the aforementioned advertising purposes at any time, and free of charge, with effect for the future by changing your message preferences, using the “unsubscribe” button at the end of a newsletter, or by contacting us at

App Notifications

We have a strong interest in informing you about new restaurants or deals when using our app. We are always working to give you an amazing customer experience. To achieve this, we negotiate very good deals for you with our restaurant partners. To inform you about these deals, we may send you in-app-notifications or push-notifications, if you have chosen to activate this feature on your end devices.

Online Marketing

Convincing potential customers that we offer an amazing customer experience and that every visit to our platform is worthwhile, is one of our key business priorities. In order to reach as many potential customers as possible, we are very active in the field of online marketing and conduct the following online marketing activities to attract new customers to our platform: 


In principle, targeting means simply showing online advertisements (e.g. by showing banners on websites, or delivering ads on social media service timelines) tailored to specific target groups. We strive to deliver to you only advertisements that are in fact relevant for your interests and bring added value to your online experience. 

In our targeting process, as a first step, we define a target group based on certain criteria such as location, age or meal preferences and, secondly, we commission our service providers to show our advertising to the defined target group, both on our own websites/apps as well as on online properties owned and operated by third-party publishers. To better define the intended target groups, we segment customer types and place different ads on different portals. We will use pseudonymous data for this purpose only. That means we will not be able to identify individual persons within the defined target groups.


As soon as you have visited our platform and, for example, have already placed an order in your shopping cart, we store this information through cookies and other web-tracking technologies. If you continue to surf other websites, our advertising partners will remind you on our behalf that you have not yet completed your order. We don’t want you to miss out on our amazing customer experience.

Cookies and web-tracking

In the context of our online marketing activities we also use cookies and other web-tracking technologies. As stated above, these technologies help us to recognize your device and deliver to you only the type of advertisements relevant to your interests. As a matter of principle, our web-tracking technologies will process your device information and access data in pseudonymous form only. This means that we will not be able to identify you as a person on the basis of this data and we will not be able to attribute your interactions outside of our platform to your user account with us.

To give you all the information you need, we have prepared a comprehensive Cookies, SDKs and Web-Tracking Policy explaining not only the details of our web-tracking technologies but also explaining how exactly you can opt-in or opt-out of the use of web-tracking technologies on our website.

Bonus programs

We want to reward our customers’ loyalty with attractive deals and points. For this reason, we offer our customers the opportunity to participate in such bonus programs. Participation in a bonus program requires consent. You can revoke your consent at any time for the future. Please send us an email to for this purpose.


We sometimes run sweepstakes to provide our customers with the chance of winning prizes in relation to our platform (this might be a voucher, special offer or other cash-value award). Before you participate, we will ask you to grant us your consent to process your personal data for the purpose of signing you up for the campaign. If you refuse to grant your consent we cannot offer you to take part in the sweepstake. 

If you have already given your consent and would like to revoke it for the future, you can do so at any time by sending an email to . In this case, we will exclude you from participating in our sweepstakes and you will not receive any further invitations to sweepstakes. 

User interviews for market research purposes

We always develop new products and try to adapt our services to the wishes of our customers. In order to measure the effectiveness of these changes, we regularly offer interviews with our User Experience team. In these interviews we record your usage behaviour and ask you for possible optimisation possibilities.

Participation in the interviews requires your consent. If you have already given your consent and would like to revoke it for the future, you can do so at any time by sending an email to In this case we will exclude you from participating in our interviews and you will not receive any further invitations for them.


We often offer vouchers for our platforms. The reasons can vary. The purpose of these vouchers is to reward our loyal customers and to encourage them to continue to lead our loyal customers. In order to be able to check the number, the value and the frequency of use of the vouchers, but also to avoid misuse of these vouchers, we collect various personal data. 

Social Media Sites

We have profiles on various social media platforms on which we advertise our products and interact with customers. Since we operate these profiles on third-party platforms, including Facebook and Instagram, each time you visit these social media offerings the operators of these social media platforms collect different personal data from you. The social media platforms Facebook and Instagram are operated by Facebook.


We and the respective operators of the social media platforms act as joint controllers with respect to the collection of your personal data on our social media sites, as well as the analysis of the use of our social media sites by social media users. For this purpose, we and Facebook have agreed on a joint controllership agreement in accordance with Art. 26 GDPR. 

Also, the operators of the social media platforms themselves are data controllers for the general use of their social media services and interactions outside our profiles and social media sites. This sole responsibility also applies to any processing of your social media profile data for purposes other than analyzing the traffic on our social media sites.

As part of our agreement with Facebook, with respect to our social media sites, we have determined that Facebook is primarily responsible for fulfilling its information obligations in connection with the Page Insight data. For more information about your data subject rights on Facebook, please see Facebook’s Page-Insights Privacy Policy.

Customer Relationship Management

(a) Your requests

Your satisfaction is our biggest goal. Therefore we are very keen to be available for all your questions and to answer them. In order to be able to answer these questions and understand the overall problem, we store the conversation content in our Customer Relationship Management System when you contact us.

The content of the information we store depends on the information you provide to us as part of our communications.

(b) Call Center

If you contact us by phone, we store the conversation for quality assurance purposes. In individual cases, we also use the recordings for quality improvement in customer service, i.e. for training purposes (coaching) with our employees. The content of the information we store depends on the information you provide to us as part of our communications. 

III. How We Share your Information

We never give your data to unauthorized third parties. However, in order to run our business efficiently, we obtain the services of selected service providers and give them limited and strictly monitored access to some of our data, in order to fulfil the Purposes. Before we forward personal data to these partner companies for processing on our behalf, each individual company undergoes an audit. All data recipients must meet the legal data protection requirements and undertake to protect your personal data to a comparable standard as required under the relevant data protection laws. We may share your information with our partner restaurants and third-party service providers to process your orders, deliver marketing communications, and improve our platform. 

  • Pattern Partner restaurants
  • Service Providers and data processors

            We use different service providers and data processors for our daily processing activities. These service providers and data processors process your personal data in accordance with the applicable local data protection laws and requirements and are permitted to process personal data only according to our instructions. Our services providers and data processors have no claims whatsoever to process your personal data for their own, independent purposes. We also monitor our processors and include only those who meet our data protection standards.

Our user platforms and databases run on cloud resources provided by the EU subsidiaries of Google and Amazon Web Services (AWS). Because we use different data processors and change them from time to time, it is not possible for us to identify all individual recipients of personal data in this Privacy Policy. However, if you are interested, we will be happy to disclose the name of the processor(s) in use at that time upon request.

  • Third parties

             In addition to data processors, we also work with third parties, to whom we also transmit your personal data, but who are not bound by our instructions. These are, for example, our consultants, lawyers or tax consultants who receive your data from us on the basis of a contract and process your personal data for legal reasons or to protect our own interests. We do not sell or rent your personal data to third parties under any circumstances. This will never take place without your explicit, informed consent.

  • Prosecuting authorities, courts and other public bodies

          Unfortunately, it can happen that a few of our customers and service providers do not behave fairly and want to harm us. In these cases, we are not only obliged to hand over personal data to public authorities due to legal obligations, it is also in our interest to prevent damage and to enforce our claims and to reject unjustified claims.

We may also share your personal data with law enforcement agencies, government and regulatory bodies to meet applicable legal or regulatory obligations. 


IV. Your Rights and Choices

Your legal rights include:

Right to access

You have the right to be informed which data we store about you and how we process this data.

We will respond to your access request as soon as practicable. We will also inform you if we are unable to adhere to your request (with reasons) or require additional time to effect the request. 

Right to rectification

If you notice that stored data is incorrect, you can always ask us to correct it.

We will respond to your correction request as soon as practicable. We will also inform you if we are unable to adhere to your request (with reasons) or require additional time to effect the request. 

Right to withdraw your consent to the processing of your personal data

You can withdraw your consent to our collection, use and disclosure of your personal data at any time for any or all of the Purposes. Upon receiving your withdrawal request, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be Processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. Please note that depending on the nature and scope of your request, we may not be in a position to continue providing our services to you and we shall, in such circumstances, notify you before completing the processing of your request. 

We will endeavor to process your request as soon as possible. 

To exercise your rights, you may send in your request via email to Pattern App at any time and we will process such requests in accordance with this Privacy Policy and our obligations under applicable laws. 

We may charge you a reasonable fee for the handling and processing of your requests to access your personal data, and will inform you of the amount charged in advance. 

Incase you want to delete your data you can send an email to with your request to delete the account. Please note that it may take up to 90 days to process your request. 

You have the right to access, correct, or delete your personal information from our platform. You can also opt-out of receiving marketing communications from us at any time.

Cookies & web-tracking: You can set your device or web browser to decline cookies and other web-tracking technologies (which is also possible through our consent manager). If you deactivate web-tracking, you will no longer see any personalized contents, offers or ads.

Direct marketing: If you do not want to receive newsletters from us, you can unsubscribe at any time. In this case, we will not be able to send you any cool offers.

You may also withdraw your consent for the processing of your personal data for certain Purposes (e.g. marketing) by submitting your request via email to Pattern App

V. Security Measures

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, and misuse.

VI. Mergers & acquisitions, change of ownership

In the event of a merger with or acquisition by another company, we will disclose certain limited information to that company. Prior to disclosure, we will ensure that the recipient company undertakes to protect your personal data to a comparable standard to that under the law and this privacy policy, and also that the company complies with applicable data protection laws and regulations.  We will endeavor to keep the extent of the data shared with the other company to the absolute minimum required in order to conclude the transaction.


VII. Changes to Privacy Policy

We reserve the right to change this privacy notice to ensure compliance with relevant legal and statutory provisions. We will inform you of any significant changes, such as changes of purpose or new purposes of processing.

If you have any questions or concerns about our Privacy Policy, please contact us at